Anthony S Casey

Businessman, Triathlete, Dad

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3 Little Known Way to Invest in Sports

3-Little-Known-Way-to-Invest-in-Sports | Anthony S CaseyDid you know that it’s possible to boost your economic circumstances by investing in professional sports?

Sports investing has been around since the 1920s, believe it or not. Athletic apparel and media conglomerates are derivative businesses affiliated with professional sports leagues. Also, more impressively, professional sports leagues are multi-billion dollar industries.

While this type of investing is far from risk-free, we know that that there are tons of financial benefits. Crowds don’t stop spending when they leave the stadium; purchase endless appeal, they renovate entire rooms, pay for distribution channels, and lay down major money for executive spending. Brand loyalty tends to be generational, and this is great news for those interested investing in sports teams.

Read on to learn about three types of sports investment to consider:

Own Your Own Minor League Team

Hockey, soccer, football, lacrosse, and rugby minor league teams aren’t too expensive. There’s a belief that you have to be wealthy to invest in sports. However, you can claim ownership of a minor league team, a simple summer-only, wood-bat minor league baseball team made up of college players, for a small amount. For as little as $100,000 to $250,000, you can own a team –and if you partner with others, you can manage to only be on the hook for a $50,000 commitment. With that in mind, baseball teams may be a bit more expensive.

Purchase Shares of A Publicly Traded Team

Share-owning a publicly traded team isn’t the most popular way to invest, likely because it isn’t listed on an exchange and it doesn’t pay any dividends. The value for many is the stock certificate investors will receive, as well as opportunities to attend annual shareholder meetings. There’s also an acknowledgment of contribution.

Invest in Apparel and Retail Stocks

Publicly held sporting goods stores and brand name apparel companies usually provide a high level of service and it’s usually swollen with customers searching for new attire. This demonstrates an inarguable interest in apparel. These opportunities offer great returns, dividends, and apparel.

Some other things you may want consider as investment options are the ownership of health club franchises and investing in collectibles.

What are your thoughts on sports investment? Do you have any other ideas about investing in sports?

Who Else Remembers the 3 Most Electrifying Moments in FIFA World Cup History?

Who Else Remembers the 3 Most Electrifying Moments in FIFA World Cup History? | Anthony S CaseyWhat is it about football that drives us wild? Is it the pace? The rivalry? Yes to both. However, more than that, it’s the competitive drive, which pushes players up and down the field. Also, there’s the abundance of serious drama and action taking place on the green!

While the FIFA has presented a laundry list of unbelievable occurrences, let’s revisit some of the more exciting and intense moments in FIFA World Cup History.  

Italy v France, World Cup 2006: Zidane’s Headbutt

 

High energy rocked the stadium at the World Cup final in 2006. As the game was underway, television cameras captured France’s Zinedine Zidane headbutting Italy’s Marco Materazzi’s chest, which caused him to be sent off the court. The headbutt was the wrong move for the incredible footballer, as this turned out to be a shocking end to his overall successful career. Many years later, Materazzi finally admits what he said to Zidane in the World Cup Final, which prompted the attack.  Check out the footage on YouTube.

England v Argentina, World Cup 1998: Beckham’s Retaliates

 

Little was more shocking than when David Beckham was handed the red card for kicking Diego Simeone as an act of retaliation. Correction: The greater shock was that Diego Simeone, who moments before fouled Beckham and knocked him to the ground, received just the yellow card for the assault. Beckham’s being sent off is still talked about as many believe that Simeone actually tripped over Beckham’s leg as he walked backward. Check out the footage on YouTube.

Argentina v England, World Cup 1986, “The Hand of God”

Diego Maradona scored two of the most famous goals in football history. The initial goal took place after 51 minutes, and he was able to score by using his hand, an act that became known as “The Hand of God.” The second goal involved the talent dribbling past five England players. This incredible feat became known as the “Goal of the Century.” Near singlehandedly, Maradona led his team to victory against England. Maradona went on to win the Golden Ball as the best player of the tournament. Check out the footage on YouTube.

Those three moments were great, but it doesn’t stop there. Luis Suarez biting Giorgio Chiellini at the 2014 World Cup Brazil, The Miracle of Berlin, Frank Rijkaard spitting at Rudi Voller, Schumacher Knocking Out Battiston, and other upsets and shocking moments have occurred at the World Cup. View the video below, which offers footage of other unbelievable moments.

Football Finance Note – June 2017 Performance Update

Dear Investors,

We would like to share the latest monthly performance fact sheet for the Football Finance Note (attached).

Having just returned from London, I am pleased to report a real buzz amongst the big Clubs, during this years EPL ‘Summer Transfer Window.’

The final week of July should produce frenzy of deals, before the window slams shut until January 2018. FFN hopes to participate in this deal flow.

For your convenience, I have summarised the commentary for the month of June below:

June saw the NAV rise to 1029 after last month’s cash distribution was paid out to all FFN investors, for partial year 2016. AUM remains at US$56m across all currency classes, with the USD class now at ~93% fully invested. I met with our partners in London, as well as the funds new Non-Executive Chairman, Lord Michael Grade. Lord Grade is very well placed to take FFN to the next level, given his high level contacts and relationships in both the TV and Football world. During our meeting, we discussed the new FCA regulated fund structure, an EPL requirement from next year, and the tremendous opportunity to invest in other sports, with attractive margins and equally secure income streams. Once the new fund structure for FFN has been finalised, I will be reaching out personally to all FFN investors to discuss.

I also had the opportunity to visit my old stomping ground in the Channel Islands, Jersey. A remarkable island producing outstanding business and very keen to partner with Asia. My old colleagues were kind enough to introduce me to their network of Trust Companies, Asset Managers, Banks and Family Offices. Lots of Football business was discussed and I look forward to developing FFN with a number of firms across Jersey, Guernsey and the Isle of Man.

Chelsea FC will be visiting Singapore during the last week of July and will be playing both Bayern Munich and Inter Milan at the National Stadium. I will be hosting our investors at the Inter Milan game and look forward to a good match in preparation for kick-off of the new EPL season on 12th August. 

Singapore 2017 | Anthony S Casey

You can now follow FFN on Facebook, Linkedin and even our Whatsapp chat group. We look forward to hearing from you.

With Best Regards,

FFN Team

Singapore Yacht Show 2017

Anthony S Casey ❤️ big boats ⛵️so he and his friends were very grateful to spend the evening onboard the fastest superyacht of its kind, the 252ft Silverfast. She has a range of 6000 miles at 14 knots. The yacht arrived in Singapore after spending 3 months in the Maldives 😎.

Anthony S Casey was invited to attend the Singapore Yacht Show 2017. The VIP cocktail party on the M/U Silverfast took place on Friday, April 7 at the One ’15 Marina Sentosa Cove.

Singapore Yacht Show 2017 | Anthony S Casey

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Can Money Buy Results?

After living and working in ten countries, Anthony S Casey joined the finance world in 1996.  He made it his mission to bring some much needed colour into an otherwise bland industry by coming up with exciting, rare, uncorrelated investment opportunities that would help engage clients and peers alike. The Football Finance Note is one such opportunity.

Here’s the latest.

The Clash of the Manchester Titans took place over the weekend where the combined team value reportedly topped $1Billion.

But all eyes were on the two stars of the show. No, it wasn’t Jose and Pep but Zlatan and Pogba. One, on a free transfer and the other being the world’s most expensive player. So, what have we learned?

Both teams spent roughly the same in this summers record-breaking transfer window.

 

City drew first blood, winning the game 2 goals to one.

Source: Football Daily

Although free transfer guy Zlatan hit a great goal, Mr. Pogba and Manchester Utd were not as triumphant. No matter how much money’s at play, it can’t always buy results. Let’s analyze by checking out some  key metrics from the game:

Source: Sports Business Institute Barcelona

Manchester Utd will take some comfort in becoming the first English Football Club to make over 500 million pounds in a financial year. Given their poor performance on the pitch last year, I can only imagine how much they will make when they start winning tournaments! But, the other Reds from across the Pennines, managed to put 4 past last years EPL Champions Leicester City, even if Reds Manager, Mr. Klopp did manage to lose his glasses in the process!

Source: Premier League

Perhaps Leicester City will now have to spend some of the GBP100m they recently picked up for winning the league on bolstering their defence team? But they may have to wait until the next Player Transfer Window in January. Will January’s spend top August’s? I think August will be hard to beat.

In fact, for the first time in the EPLs 24-year history spending topped a billion pounds so far this year, as demonstrated by the graphic below:

The ownership of EPL clubs has been a hot topic of late, with the EPL governing body now investigating the recent surge in Chinese purchases. The league considers any stake of more than 30% to represent an exercise of control. It prohibits any single owner from holding more than 10% of multiple clubs, to preserve the integrity of the league, avoiding any potential conflicts of interest. The investigation is focusing on where the funding came from. Was it from private or public sources, are the Chinese government trying to take control of the EPL? Or are the recent surge in deals driven by Chinese corporates simply trying to align themselves with President Xi’s massive passion for soccer?

Let’s take a look at the club ownership picture. US, Russia and China seem to be dominating the club ownership with China going on the most recent spending spree:

Source: Telegraph

Now lets get back to Football Finance Note:

FFN – Performance Update for August:

August was a month of two halves. The first half remained quiet with most of Europe still on holiday, but the second half went crazy, dominated by the closing of the EPL Summer Transfer Window. EPL teams spent over a billion pounds on player transfers for the first time in the leagues’ 24-year history.

FFN now has over GBP47m in deal term sheets issued and awaiting approval by the football clubs, together with more than GBP140m in qualified pipeline deals. This should mean that FFN will be fully invested by Q4.

The NAV has now increased to 1008.11 and during August we continued to receive inflow from our panel of Private Banks.

The Football Finance Note team have been invited to present at the Swiss-Asia Cap Intro event in Hong Kong on 4th October. This is the first time we have ventured into North Asia & we are expecting a lot of interest from mainland Chinese investors looking to play their part in the EPL action. If you would like to learn more about the event or wish to register you can do so here : http://www.swissasia-group.com/cap-intro/ 

 

FFN is still the World’s only route for investing USD into top flight English Football transactions, in a listed, regulated vehicle. As such, the team have been fielding enquires from sophisticated investors who are looking to purchase EPL and Championship Football Clubs outright. Given that our team deal directly with most of the Football clubs for FFN, we are in a strong position to introduce both buyers and sellers, without the need for agents, brokers or third party involvement. This will be an exciting addition to our services outside of regular FFN business.

 

Should you be interested in acquiring a stake in a top tier football club or simply wish to finance the next big player transfer, you can do so from as little as USD125,000 via the Football Finance Note, don’t hesitate to get in touch via FFN@swissasia-group.com or follow our page on Linkedin called ‘Football Finance Note.’

The Amazing Formula 1 Grand Prix in Singapore

Everyone loves a good race.

We all want to be the best; the smartest, the richest, the first. In cars, it’s easy to see who’s the best. The fastest car always wins. With a great driver, there is no match to beautiful engineering.

I was lucky to attend this year’s F1 Grand Prix in Singapore in Marina Bay.

With friends and my lovely family, surrounded by chic pop stars and business leaders, we watched the fastest cars whizz by.

Check out the Guardian’s great coverage of the event.

F1 Singapore Grand Prix: five things we learned from Marina Bay

It was quite a year, with some monitor lizards joining the race and nasty accidents adding to the complaints of the track’s technical issues.

 

Strange happenings on Singapore’s F1 track

See Anthony S Casey’s coverage on Vimeo!

 

Anthony S Casey Singapore F1 Grand Prix from Anthony S Casey on Vimeo.

The Football Season is Here!

Early this month,  the most lucrative football league in the world launched its season.

This is promised to be a thrilling season as coaches Pep Guardiola, Jose Mourinho, Arsene Wenger and Jurgen Klopp begin their battle to win the league and claim the record-breaking prize money (GBP152m). The last placed team will still earn only GBP100m; these earning are paid out from the a new TV broadcasting deal, valued at GBP8billion and payable over the next three years.

This seasons pay-out is 72% more than last seasons, which you can see on the chart below.

The fickle world of top tier football management can be summed up by the chart below:

 

Analysts are predicting that over one billion pounds will be spent on new players before the summer transfer window closes.

Will Pogba earn his history making fee or will Zlatans’ free transfer be the deal of the season? Let he players hash it out?

On Anthony S Casey’s end, Football Finance was quieter this July. FFN gained positive inflows from new investors with the NAV price rising to 1006.87.

Some GBP475m was spent on player transfers by EPL clubs in the month of July, helping us to build a strong deal pipeline in excess of GBP100m.

FFN is happy to announce that a number of ex-professional footballers, including a World Cup winner, have joined the team as advisors to the strategy.

Within the FFN investment strategy we aim to diversify deal type, size and duration for optimal risk management. One of the larger deal types we look at is stadium redevelopment. Clubs are keen to increase capacity on match day as its adds directly to their bottom line. Surprisingly clubs in the EPL have a smaller capacity when compared to some teams on the continent, as indicated on the chart below.

 

With cash rates close to zero and negative bond yields, investors are more inclined to consider alternatives in their quest for growth. As equity markets are looking highly volatile, FFN provides a compelling yield solution. The pound sterling being at a 31- year low against the dollar (see chart below) helps our USD investors maximise value, as FFN buys GBP contracts from the clubs.

FFN has been invited by Swiss-Asia to present FFN to an audience of accredited and institution investors at the Capital Introduction event in Hong Kong.

For all the latest Football Finance news please follow our new LinkedIn page called Football Finance Note. Follow Anthony S Casey on Twitter.

 

Join Football Finance Note on Linkedin

Are you ready to follow Football Finance Note on Linkedin?

Anthony S Casey want you to follow Football Finance Note to get to the heart of all the excitement.

The Premier League season’s launch is just a few days away. Are you ready to invest?

On Linkedin you can find great resources on football investment and insight from expert Anthony S Casey.

international champions cup

How much “appearance fee” did the big clubs make during the last few weeks? Anthony S Casey weighs in. Looks like Manchester United is  leading the way.

FFN will be joining Manchester City FC’s brand guardian on 29th August 2016. Mark your calendar to hear exclusive insights on how to build a football brand in Asia Pacific.

The football business is a regional and global marketing platform. There is strong competition for fans, sponsors, media coverage and even broadcast opportunities. Learn how Asia’s favourite football league, the English Premier League, enables Manchester City to engage Asia Pacific.
In a landscape drenched with popular teams, how do you differentiate your brand? Manchester City is relatively new to fans in Asia.  How do they compete? How do they, as a brand, compare with rivals Manchester United, Liverpool, and Arsenal. This discussion will also cover the role of franchises. It’s sure to be a great discussion! We hope you join us later this month.

More details on British Chamber of Commerce

29th August 2016 7:30am @ BritCham Singapore.

Update on the Brexit from London

As Winston Churchill once said “The best argument against democracy is a five minute conversation with the average voter.”

Anthony S Casey is traveling from Singapore to London. Currently in the land of the Brexit himself, he can speak to what’s happening amidst all the chaos.

So.. the Brexit. What does this mean for everyone else?  Ita”leave”?  Czech”out”?  “Fin”ish?

There is something of a celebratory mood in London right now. It’s all a bit like a bitter ex-spouse that has been claiming £350m alimony per week has finally been cut loose. Great, now we can celebrate Christmas without breaking any EU laws!

Read more of Anthony S Casey’s perspective on the Brexit on Linkedin-

BREXIT, the Euro’s & EPL Summer signings!

5 Epic Triathlons for Serious Competitors

escape from Alcatraz Anthony S Casey SingaporeAny triathlon is pretty epic in itself. Through combining swimming, running, and cycling, only the fittest will finish. But what makes some races more “epic” than others? Through intensity and location, these five triathlons will challenge any expert triathlete.

  1. New York City Triathlon

This famous race attracts triathletes from around the world. In this iconic Olympic-distance race, there is 1500m swim, a 40K cycle ride, and a 10k run. First, competitors brave the waters of the chilly early morning Hudson, then bike along Manhattan’s West Side highway, and end with a run in the famous Central Park. It’s held annually in the middle of the summer.

2. Idaho Ironman

Are you an Ironman? The Coeur d’Alene, Idaho is a serious physical test, despite its bucolic settings. In the epic Ironman race, triathletes start off with a 2.4-mile swim in Lake Coeur d’Alene, followed with a 112 mile bike race through rural northern Idaho, finishing with a full marathon along the shore of Lake Coeur d’Alene for two steep loops.  Every August.

3. Kona Ironman

Now this is the Ironman of Ironmans. Kona is every triathlete’s dream, achilles heel, etc. It’s what everyone dreams about. It’s the epitome of triathlon racing. Steve Anderson won last year’s Kona race. He speaks about the physical stress of racing, “Whatever you have is left completely rinsed from your being – both physically and mentally – after you cross the line.” An athlete burns so many calories while competing, that you have to eat throughout the race; Anderson eats Cliff Bars.

4. New Zealand Ironman

This race is popular due to its rich scenery and fresh swimming water. It is also the second-longest running Ironman, having celebrated its thirtieth anniversary in 2014. It’s a beautiful race.  The 2.4-mile swim takes place in the clear waters of Lake Taupo.  After a 400-meter run to transition, athletes begin the two-lap, 112-mile bike that travels through the forest and farmland surrounding Taupo. Spectators lining the lakefront as bikers make their way around. The three-lap marathon has great views of the lake and friends and family cheer on the athletes.

5. Escape from Alcatraz

Who knew that one day we’d be swimming laps around a prison, for leisure? Swimming in the freezing San Francisco Bay has become almost a right of passage for triathlon competitors. Since 1981, it’s no wonder this race is popular. With a fabulous vantage point of the Golden Gate Bridge, the brutally difficult Sand Ladder; this race is popular because finishing comes with bragging rights.

This iconic race starts off at the San Francisco Belle ferry near Alcatraz Island to swim 1.5 miles back to shore, often in choppy and chilly conditions. At Marina Green Beach, athletes transition for an 18-mile bike ride around hilly San Francisco, before finishing with an 8-mile run through the Golden Gate Park and climbing 400 steps up the the Equinox Sand Ladder.

 

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