Anthony S Casey

Businessman, Triathlete, Dad

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Football Finance Note – June 2017 Performance Update

Dear Investors,

We would like to share the latest monthly performance fact sheet for the Football Finance Note (attached).

Having just returned from London, I am pleased to report a real buzz amongst the big Clubs, during this years EPL ‘Summer Transfer Window.’

The final week of July should produce frenzy of deals, before the window slams shut until January 2018. FFN hopes to participate in this deal flow.

For your convenience, I have summarised the commentary for the month of June below:

June saw the NAV rise to 1029 after last month’s cash distribution was paid out to all FFN investors, for partial year 2016. AUM remains at US$56m across all currency classes, with the USD class now at ~93% fully invested. I met with our partners in London, as well as the funds new Non-Executive Chairman, Lord Michael Grade. Lord Grade is very well placed to take FFN to the next level, given his high level contacts and relationships in both the TV and Football world. During our meeting, we discussed the new FCA regulated fund structure, an EPL requirement from next year, and the tremendous opportunity to invest in other sports, with attractive margins and equally secure income streams. Once the new fund structure for FFN has been finalised, I will be reaching out personally to all FFN investors to discuss.

I also had the opportunity to visit my old stomping ground in the Channel Islands, Jersey. A remarkable island producing outstanding business and very keen to partner with Asia. My old colleagues were kind enough to introduce me to their network of Trust Companies, Asset Managers, Banks and Family Offices. Lots of Football business was discussed and I look forward to developing FFN with a number of firms across Jersey, Guernsey and the Isle of Man.

Chelsea FC will be visiting Singapore during the last week of July and will be playing both Bayern Munich and Inter Milan at the National Stadium. I will be hosting our investors at the Inter Milan game and look forward to a good match in preparation for kick-off of the new EPL season on 12th August. 

Singapore 2017 | Anthony S Casey

You can now follow FFN on Facebook, Linkedin and even our Whatsapp chat group. We look forward to hearing from you.

With Best Regards,

FFN Team

Can Money Buy Results?

After living and working in ten countries, Anthony S Casey joined the finance world in 1996.  He made it his mission to bring some much needed colour into an otherwise bland industry by coming up with exciting, rare, uncorrelated investment opportunities that would help engage clients and peers alike. The Football Finance Note is one such opportunity.

Here’s the latest.

The Clash of the Manchester Titans took place over the weekend where the combined team value reportedly topped $1Billion.

But all eyes were on the two stars of the show. No, it wasn’t Jose and Pep but Zlatan and Pogba. One, on a free transfer and the other being the world’s most expensive player. So, what have we learned?

Both teams spent roughly the same in this summers record-breaking transfer window.

 

City drew first blood, winning the game 2 goals to one.

Source: Football Daily

Although free transfer guy Zlatan hit a great goal, Mr. Pogba and Manchester Utd were not as triumphant. No matter how much money’s at play, it can’t always buy results. Let’s analyze by checking out some  key metrics from the game:

Source: Sports Business Institute Barcelona

Manchester Utd will take some comfort in becoming the first English Football Club to make over 500 million pounds in a financial year. Given their poor performance on the pitch last year, I can only imagine how much they will make when they start winning tournaments! But, the other Reds from across the Pennines, managed to put 4 past last years EPL Champions Leicester City, even if Reds Manager, Mr. Klopp did manage to lose his glasses in the process!

Source: Premier League

Perhaps Leicester City will now have to spend some of the GBP100m they recently picked up for winning the league on bolstering their defence team? But they may have to wait until the next Player Transfer Window in January. Will January’s spend top August’s? I think August will be hard to beat.

In fact, for the first time in the EPLs 24-year history spending topped a billion pounds so far this year, as demonstrated by the graphic below:

The ownership of EPL clubs has been a hot topic of late, with the EPL governing body now investigating the recent surge in Chinese purchases. The league considers any stake of more than 30% to represent an exercise of control. It prohibits any single owner from holding more than 10% of multiple clubs, to preserve the integrity of the league, avoiding any potential conflicts of interest. The investigation is focusing on where the funding came from. Was it from private or public sources, are the Chinese government trying to take control of the EPL? Or are the recent surge in deals driven by Chinese corporates simply trying to align themselves with President Xi’s massive passion for soccer?

Let’s take a look at the club ownership picture. US, Russia and China seem to be dominating the club ownership with China going on the most recent spending spree:

Source: Telegraph

Now lets get back to Football Finance Note:

FFN – Performance Update for August:

August was a month of two halves. The first half remained quiet with most of Europe still on holiday, but the second half went crazy, dominated by the closing of the EPL Summer Transfer Window. EPL teams spent over a billion pounds on player transfers for the first time in the leagues’ 24-year history.

FFN now has over GBP47m in deal term sheets issued and awaiting approval by the football clubs, together with more than GBP140m in qualified pipeline deals. This should mean that FFN will be fully invested by Q4.

The NAV has now increased to 1008.11 and during August we continued to receive inflow from our panel of Private Banks.

The Football Finance Note team have been invited to present at the Swiss-Asia Cap Intro event in Hong Kong on 4th October. This is the first time we have ventured into North Asia & we are expecting a lot of interest from mainland Chinese investors looking to play their part in the EPL action. If you would like to learn more about the event or wish to register you can do so here : http://www.swissasia-group.com/cap-intro/ 

 

FFN is still the World’s only route for investing USD into top flight English Football transactions, in a listed, regulated vehicle. As such, the team have been fielding enquires from sophisticated investors who are looking to purchase EPL and Championship Football Clubs outright. Given that our team deal directly with most of the Football clubs for FFN, we are in a strong position to introduce both buyers and sellers, without the need for agents, brokers or third party involvement. This will be an exciting addition to our services outside of regular FFN business.

 

Should you be interested in acquiring a stake in a top tier football club or simply wish to finance the next big player transfer, you can do so from as little as USD125,000 via the Football Finance Note, don’t hesitate to get in touch via FFN@swissasia-group.com or follow our page on Linkedin called ‘Football Finance Note.’

Join Football Finance Note on Linkedin

Are you ready to follow Football Finance Note on Linkedin?

Anthony S Casey want you to follow Football Finance Note to get to the heart of all the excitement.

The Premier League season’s launch is just a few days away. Are you ready to invest?

On Linkedin you can find great resources on football investment and insight from expert Anthony S Casey.

international champions cup

How much “appearance fee” did the big clubs make during the last few weeks? Anthony S Casey weighs in. Looks like Manchester United is  leading the way.

FFN will be joining Manchester City FC’s brand guardian on 29th August 2016. Mark your calendar to hear exclusive insights on how to build a football brand in Asia Pacific.

The football business is a regional and global marketing platform. There is strong competition for fans, sponsors, media coverage and even broadcast opportunities. Learn how Asia’s favourite football league, the English Premier League, enables Manchester City to engage Asia Pacific.
In a landscape drenched with popular teams, how do you differentiate your brand? Manchester City is relatively new to fans in Asia.  How do they compete? How do they, as a brand, compare with rivals Manchester United, Liverpool, and Arsenal. This discussion will also cover the role of franchises. It’s sure to be a great discussion! We hope you join us later this month.

More details on British Chamber of Commerce

29th August 2016 7:30am @ BritCham Singapore.

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