Early this month,  the most lucrative football league in the world launched its season.

This is promised to be a thrilling season as coaches Pep Guardiola, Jose Mourinho, Arsene Wenger and Jurgen Klopp begin their battle to win the league and claim the record-breaking prize money (GBP152m). The last placed team will still earn only GBP100m; these earning are paid out from the a new TV broadcasting deal, valued at GBP8billion and payable over the next three years.

This seasons pay-out is 72% more than last seasons, which you can see on the chart below.

The fickle world of top tier football management can be summed up by the chart below:

 

Analysts are predicting that over one billion pounds will be spent on new players before the summer transfer window closes.

Will Pogba earn his history making fee or will Zlatans’ free transfer be the deal of the season? Let he players hash it out?

On Anthony S Casey’s end, Football Finance was quieter this July. FFN gained positive inflows from new investors with the NAV price rising to 1006.87.

Some GBP475m was spent on player transfers by EPL clubs in the month of July, helping us to build a strong deal pipeline in excess of GBP100m.

FFN is happy to announce that a number of ex-professional footballers, including a World Cup winner, have joined the team as advisors to the strategy.

Within the FFN investment strategy we aim to diversify deal type, size and duration for optimal risk management. One of the larger deal types we look at is stadium redevelopment. Clubs are keen to increase capacity on match day as its adds directly to their bottom line. Surprisingly clubs in the EPL have a smaller capacity when compared to some teams on the continent, as indicated on the chart below.

 

With cash rates close to zero and negative bond yields, investors are more inclined to consider alternatives in their quest for growth. As equity markets are looking highly volatile, FFN provides a compelling yield solution. The pound sterling being at a 31- year low against the dollar (see chart below) helps our USD investors maximise value, as FFN buys GBP contracts from the clubs.

FFN has been invited by Swiss-Asia to present FFN to an audience of accredited and institution investors at the Capital Introduction event in Hong Kong.

For all the latest Football Finance news please follow our new LinkedIn page called Football Finance Note. Follow Anthony S Casey on Twitter.